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  • How might we transform the fragmented, resource-focused healthcare system into a holistic, patient-centered ecosystem that addresses the entire cancer continuum? We aim to design an innovative approach that makes cancer care accessible, understandable, and practical across Latin America

  • Through deep engagement with key stakeholders and immersive learning, we crafted a comprehensive strategy that addresses the core challenges in cancer care:

    Unified Care Design 

    Created a seamless journey from prevention to treatment, all under one roof.

    Information Architecture

    We've developed transparent, accessible health information systems that foster trust and confidence in the healthcare process.

    Preventive Care Innovation

    Designed programs focusing on early detection and healthy habits.

    Treatment Guidance System

    Crafted practical, patient-friendly treatment experience protocols.

  • While quantitative data is still emerging, the qualitative impact is clear:  Almater Oncology Center is reshaping the cancer care narrative in Latin America. Fostering a people-centered culture and commitment to lifelong learning is not just treating cancer but transforming lives. By embracing these strategies, Almater Oncology Center is not just improving cancer care but designing a new healthcare paradigm. This approach transforms cancer treatment from a fragmented, often bewildering experience into a comprehensive, empowering journey that supports patients and families at every step.

  • Foresight-Driven Innovation

       - Design your services based on projected future needs and trends.

       - Create systems that can adapt to evolving health challenges.

    Gap Analysis Design

       - Identify and map current market gaps to inform innovative solutions.

       - Bridge these gaps, creating unique value propositions.

    Immersive Learning Design

       - Embed continuous education into your organizational DNA.

       - Design learning experiences that translate directly into improved services.

    Holistic Care Ecosystem

       - Reimagine care as a comprehensive journey rather than isolated services.

       - Design interconnected touch points that guide patients seamlessly through their health journey.

    Information Clarity by Design

       - Craft communication systems that demystify complex health information.

       - Design multi-modal information delivery to cater to diverse learning styles and needs.

    Preventive Care Architecture

       - Design systems that shift focus from treatment to prevention and early intervention.

       - Create engaging, accessible programs that empower individuals in their health journey.

    Revolutionary Service innovation

       - Introduce cutting-edge technologies (like adaptive radiotherapy) to leapfrog current standards.

       - Design implementation strategies that make advanced care accessible to broader populations.

    Culture of Continuous Evolution

       - Foster an organizational mindset of perpetual learning and adaptation.

       - Design internal systems that reward innovation and knowledge-sharing.

    Accessibility-First Design

       - Reimagine service delivery to reach underserved populations.

       - Design flexible care models that adapt to diverse geographical and socioeconomic contexts.

    Impact Measurement Design

        - Create comprehensive systems to capture both quantitative and qualitative impact.

        - Design feedback loops that inform continuous service improvement.

    This approach transforms cancer treatment from a fragmented, often bewildering experience into a comprehensive, empowering journey that supports patients and families at every step.

    Through this design-driven approach, Centro Oncologico Almater is leading a new path in cancer care—one where comprehensive support, cutting-edge technology, and human-centered design converge to offer hope and healing. This model inspires far beyond healthcare, showcasing how foresight, innovation, and a commitment to human needs can transform entire industries, creating more resilient, accessible, and impactful services for all.

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A billboard promoting the Almater Oncology Center featuring a smiling individual.
 A collage showcasing technology integration with a people-centered treatment and service approach offered by the Almater Oncology Center.
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A smartphone displaying the cover of a guide for nuclear medicine patients offered by the Almater Oncology Center as part of the Almater Health System's 'Estar Bien' program.
This is a magazine ad promoting the hospital's launch. It emphasizes the importance of everyone's involvement in innovative cancer care and encourages active participation in the treatment approach.
A cell phone is next to a brochure titled "Patient Guide," designed for individuals diagnosed with cancer, their caregivers, family, and friends.
Various social media posts explain the hospital's mission and vision of providing essential tools to its patients to improve their quality of life before, during, and after treatment.
 A social media post discusses brachytherapy treatment's benefits, addressing common questions and concerns.
A carousel-style social media post answering frequently asked questions about adaptive radiation therapy and explaining its unique features in external radiation treatment.
A carousel-format social media post answering common questions about Radioiodine treatment and its role in curing thyroid cancer.
Three cover images of posts discussing adaptive radiotherapy, radioiodine therapy, and brachytherapy.
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An abstract image illustrating adaptive radiotherapy and its real-time adaptation to physiological changes in patients and tumors.
A brochure cover made to explain nuclear medicine for diagnosing Pet CT and Spet CT.
Another brochure cover aimed at helping patients, family, and friends better manage the disease.

The Almater Oncology Center

Designing a New Paradigm
in Latin American Cancer Care

By 2030, there are expected to be 21 million new cancer cases worldwide, highlighting the urgent need for enhanced cancer care and prevention. In Mexico, malignant tumors ranked as the third leading cause of death until 2022, with higher incidences of breast, prostate, thyroid, colon, and cervical cancers until 2020. Centro Oncologico Almater recognized the need to Reimagine a new paradigm in cancer care. They envisioned a future where comprehensive, accessible, and patient-centered care becomes the norm, not the exception.

Learn more about the global cancer burden:

A Fellowship Journey Led by: Empathetic Discovery | Inclusive Strategy | Tomorrow-Ready Identity | Welcoming Design | Visual Storytelling | Illustration

This image illustrates the transformative impact of education and collaboration on cancer care, bridging gaps, dispelling myths, and humanizing the entire cancer journey.
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